FAQs

• How much does a digital marketing agency sell for?

  Digital marketing agencies are often valued based on a multiple of their earnings (SDE or EBITDA). The price an agency can sell for depends on various aspects, such as the type of clients served, the agency’s specialization, and the size of its workforce. This can vary depending on factors like client retention, contracts in place, and the agency’s niche. A well-positioned agency with long-term client relationships and recurring revenue is likely to achieve a higher valuation than one with more volatile earnings. Ultimately, the value will depend on the specific metrics of the agency and the market conditions at the time of sale. On Acquire.com, you’ll see a wide range of asking prices from five figures on the low end, up to eight figures on the high. (Sign up for a free account)
  
  However, it’s crucial to evaluate the performance metrics of the business and ensure it aligns with your goals to assess whether it’s worth the investment. Conducting thorough due diligence, understanding certain market dynamics, and identifying any operational or financial risks are key factors in determining if acquiring an agency business for sale is worth pursuing.

• How profitable are digital marketing agencies?

  The profitability of a digital marketing agency can fluctuate based on factors like client acquisition cost, service specialization, and employee utilization. Profitability in agencies also largely depends on the business model, pricing strategy, and the efficiency of service delivery.  Agencies that lean more heavily on scalable services, such as content marketing or automation, may enjoy higher profit margins due to their ability to serve more clients with fewer resources. However, profitability can also depend on maintaining long-term contracts and minimizing churn, which can create more consistent revenue. Agencies with a focus on recurring revenue streams, such as monthly retainers for ongoing specialized services, tend to have more predictable profits.

• Can I sell my digital marketing agency?

  Yes! Agencies are regularly bought and sold. If your agency is profitable with a stable and solid client base (amongst other business and financial factors) there’s a good chance a buyer is out there.
  
  Start your agency business listing today by creating a seller account: Sign up.
  
  Just follow the steps to enter your business details and submit when complete (On average a listing can be completed in 30 minutes or less.). Any data entered will NEVER be shared without the seller’s direct consent. Once submitted, our marketplace operations team will take the time to review, clean, and provide optimization tips to enhance your listing prior to publishing it live (with your final approval). Once live, all listings on our marketplace are anonymous to browse and omit any defining details on the business beyond the key business metrics. All buyers must request access and sign a standard NDA prior to engaging with a seller. If the seller has enabled ‘auto-approve requests’, every buyer that requests access will be approved immediately. If a seller has disabled auto-approve, each buyer must be manually approved by the seller to view the defining details. A seller can reject/revoke access to any buyer at any time.